Mumbai, March 9, 2000 - Indiainfo.com, India's leading portal network announced today that it has launched a unique business to consumer e-commerce service called 'The Mall" to allow merchant organisations of all sizes to present the range of their products directly to the consumer through Indiainfo.com's virtual shopping arcade.

'The Mall', promoted by Indiainfo.com, will offer virtual shop space to businesses desiring to use the Internet to promote and enhance their business prospects. The site will offer businesses a secure collection mechanism along with the capacity to display and sell up any number of products. 'The Mall' provides established businesses with a low investment entry point into the world of ebusiness and is aimed to be an enabling factor in overcoming the constraint of sales office space and administrative resources.

The service will be available online at Indiainfo.com and offline through Indiainfo.com's recently acquired Just Dial service. Indiainfo.com expects the Just Dial service to be of great assistance to merchants and businessmen who want to register their business at 'The Mall' but don't have access to the Internet. Merchants can call into the Just Dial service by dialing 888 8888.

The online process has been designed to provide simplicity of use and dynamism. The businessman can put his products up for sale in just five clicks. The merchant has the option of continuously updating his product listings and other information. Offline too, through the Just Dial call in service, the merchant can arrange for an Indiainfo.com Customer Service Group member to visit and assist in registration and updating.

"The Mall is Indiainfo.com's effort to make both buying and selling simpler. On the buyers side the benefits are obvious; the user will have a large range of products to choose from, he will have competitive prices. When you add to this the convenience of use our portal offers, the experience is likely to be truly unique," said Mr. Madhu Kodali, President e-commerce, Indiainfo.com.

According to Mr. Kodali, 'The Mall', through its unlimited number of products, merchants and price points, will greatly increase the chances of individual merchants achieving sales on the site. Merchants will be able to concentrate on creating customer satisfaction and will be relieved of collection related problems.

This service will be available to the merchants at one time cost of Rs. 9900 only for up to 30 products which makes 'The Mall' the lowest cost site for such services. In addition to a low cost, the merchants will benefit from the user friendly interface that helps them manage the look of their online store and also do the housekeeping function of adding, deleting and modifying their product range.

"The operation process has been designed to provide utmost convenience to both parties. Once the shop is put up, Indiainfo.com would collect the online orders, process the payments and forward the same to the merchants. Once the merchants service the order and produce the proof of delivery, Indiainfo.com would release the merchants payment," added Mr. Kodali.

The participating merchants will not need to invest in any expensive equipment to be part of this network. They can use the Internet to post and update their product range on the Indiainfo.com site. In the event that the merchant does not have access to the Internet, he can send the changes on floppy to Indiainfo.com or get in touch with Indiainfo.com's Customer Service Group for the same.

The portal Indiainfo.com offers services that include search engines, directories, community products such as e-mail; chat; message boards, and e-commerce products. Affiliate sites, accessible through the flagship Indiainfo.com portal, include careerindia.com, thatscricket.com, esharebazaar.com, easy2gift.com and evesindia.com. Indiainfo.com also offers unique services that include comprehensive personalisation of all content on Indiainfo.com, online purchase of an exhaustive range of office stationery through Office Racks, auction services, and also extensive content in various Indian languages through their linguistic portals.

Indiainfo.com is a comprehensive Internet solution and service provider, offering a portal network, advertising network, e-commerce products addressing both B2B and B2C markets, and Internet services including hosting, connectivity and development services. Indiainfo.com currently employs 800 people in both India and the US, including Mumbai, Bangalore, Hyderabad, New Delhi, Chennai, Ahmedabad, New Jersey and New York.

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