Mumbai 27th September 2000: Indiacar.com, India's leading portal on automobiles has entered into a strategic tie-up with Indiainfo.com, India's premier horizontal portal, in a step aimed at increasing the reach of their information and services to a wider base of resident and non-resident Indians.

The alliance involves a multi-layered strategic relationship. In this arrangement, Indiacar.com will become a channel partner for Indiainfo.com for automobile channel. The tie-up is a purely fee based deal and no equity participation was involved.

This is a form of marketing used worldwide by vertical and horizontal portals, which benefit both parties. The horizontal is able to provide information and services to its users and the vertical gains in terms of being able to reach a wider base of users.

"We believe that indiacar.com is the premier site on the automobile industry and partnering with them demonstrates our commitment to offer the best content, to the growing number of net savvy Indians", said Madhu Kodali, Chief Executive Officer, Indiainfo.com. "

Ashwin Sanghi, Chief Executive Officer, Indiacar.com said, "Indiainfo.com is one of the top horizontal portals with a rich content and commerce platform and is very popular. We believe this tie up will make our content and services more popular amongst the growing number of Indian netizens. We have possibly the best offering on Automobile and this tie up will enable us to offer the same to the large resident and non resident userbase of Indiainfo.com ."

indiainfo.com - India - The way You want it!

About Indiainfo.com:

India's premier portal, indiainfo.com offers services that include search engines, directories, multi-linguistic content, community products such as e-mail, chat, message boards, and e-commerce products. Affiliate sites, accessible through the flagship indiainfo.com portal, include careerindia.com, thatscricket.com, musicurry.com, musicracks.com, and evesindia.com.

indiainfo.com also offers unique services that include comprehensive personalization of all content on the site, the option for a business to list their products online at 'The Mall', online purchase of an exhaustive range of office stationery through Office Racks, and also extensive content in various Indian languages through their multi-linguistic portals.

indiainfo.com is a comprehensive internet solution and service provider, offering a portal network, advertising network, e-commerce products addressing both B2B and B2C markets, and internet services including hosting, connectivity and development services. indiainfo.com currently employs 900 people in both India and the US, including Mumbai, Bangalore, Hyderabad, New Delhi, Chennai, Ahmedabad, New Jersey and New York.

About indiacar.com

Indiacar.com is a comprehensive automobile portal aimed at creating a massive digital market for buying, selling of cars, two-wheelers, vehicle components, accessories, finance and other related information. The portal has signed up with 1300 dealers countrywide, 14 leading financiers and also with Autocar India, the automobile magazine. The dealers will be able to furnish quotations for automobile buyers over the Net. Each and every Indian car model is displayed along with 'detailed write-ups, pricing, technical specifications and reviews, backed up with enquiry forms and dealers list in that particular city. The financiers will be able to quote interest rates, tenures, insurance, etc to facilitate the buyer on line.

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