New Indian Express
Friday. October 20, 2000
It is e-greetings for Diwali this year
MANGALORE: With internet browsing centres mushrooming at every place, net browsers this year will celebrate Diwali by exchanging greetings through the net.
The increasing penetration of internet into the masses will witness a four-fold increase in exchange of greetings, gifts and recipes, on the net, predict internet journals.
If this is indeed true, it is boom time for horizontal and vertical portals. According to internet experts, 'Dgreetings.com' last year sent over two lakh cards and 70,000 cards were used on the festival day. The greeting portal also generated five million hits and three lakh sessions on the occasion of previous Diwali festival.
This time the promoters predict the delivery of 10 lakh greeting cards and expect that four lakh browsers would login on the festival day.
This time more portals ensure that there are wide range of options for a net-user. Browsers apart from sending in free e-greetings can also log onto interactive portals and assimilate information on how to arrange Diwali-theme parties, or how celebrities enjoy their diwali festival. The portals also promise to reach gifts, cards, wishes and others to the sender without any restrictions.
All general portals like indiavarta.com, indiatimes.com, Indiainfo.com, 123india.com and indiaexpress.com offer a restricted variety of Diwali-based greeting cards.
Indiainfo.com offers tips on organising Diwali parties. The portal also offers advice on protecting children and pets from the fire-crackers. If you are an outgoing individual you can even key in your memorable Diwali experience. If you are creative then you can design your own greeting card and send it to Indiatimes.com, where it will be prominently displayed as the 'card of the day' on the home page.
For philanthropic-browsers intending to do something for a cause, dishaindolinks.com, offers just the same. When you log onto the portal, you will see a display of several simple greeting cards made by spastic and handicapped children. The portal offers you options of ordering online for yourself or for dear ones.
Diwali specific portals like diwali.com, diwalimela.com, hindunet.org, bawarchi.com and others, offers a wide collection of over 10,000 greeting cards, according to promoters. Browsers can even download recipes from these Diwali-exclusive portals, order or send gifts to their dear ones in India or overseas. Net-users can share feelings about the festival and can even share jokes. If a browser keen on enlightening his peer about the history of the festival, just log onto diwali.com and download the pictorial-stories behind the festival. Another portal -- bawarchi.com, has cook-advisors who will part with useful cooking-tips online, about exquisite Diwali sweets.