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Advertising options
Following are some of the standard ad sizes run on Indiainfo.com and its affiliate sites:
| Ad Unit | Dimensions | Indiainfo Served File Types | 3rd Party Served File Types |
Std.
File
Size | Flash
File
Size | Max
Expansion | Max
Animation
Time |
Sample |
| Leaderboard | 728x90
Pixels | GIF, JPEG, Flash,Java, HTML, DHTML | GIF, JPEG, Flash,Jave, HTML, DHTML | 15k | 20k | 728x90 | 15 sec |
View |
| Wide Skyscraper | 160x600
Pixels | GIF, JPEG, Flash,Java, HTML, DHTML | GIF, JPEG, Flash,Jave, HTML, DHTML | 15k | 20k | 160x600 | 15 sec |
View |
| Small Rectangle | 180x150
Pixels | GIF, JPEG, Flash,Java, HTML, DHTML | GIF, JPEG, Flash,Jave, HTML, DHTML | 15k | 20k | 180x150 | 15 sec |
View |
| Button | 125x125
Pixels | GIF, JPEG, Flash,Java, HTML, DHTML | GIF, JPEG, Flash,Jave, HTML, DHTML | 15k | 20k | 125x125 | 15 sec |
View |
| Skyscraper | 120x600
Pixels | GIF, JPEG, Flash,Java, HTML, DHTML | GIF, JPEG, Flash,Jave, HTML, DHTML | 15k | 20k | 120x600 | 15 sec |
View |
| Large Rectangle | 336x280
Pixels | GIF, JPEG, Flash,Java, HTML, DHTML | GIF, JPEG, Flash,Jave, HTML, DHTML | 15k | 20k | 336x280 | 15 sec |
View |
| Half Banner | 234x30
Pixels | GIF, JPEG, Flash,Java, HTML, DHTML | GIF, JPEG, Flash,Jave, HTML, DHTML | 15k | 20k | 234x30 | 15 sec |
View |
| Square | 250x250
Pixels | GIF, JPEG, Flash,Java, HTML, DHTML | GIF, JPEG, Flash,Jave, HTML, DHTML | 15k | 20k | 250x250 | 15 sec |
View |
| Medium Rectangle | 300x250
Pixels | GIF, JPEG, Flash,Java, HTML, DHTML | GIF, JPEG, Flash,Jave, HTML, DHTML | 15k | 20k | 300x250 | 15 sec |
View |
| Vertical Banner | 140x240
Pixels | GIF, JPEG, Flash,Java, HTML, DHTML | GIF, JPEG, Flash,Jave, HTML, DHTML | 15k | 20k | 140x240 | 15 sec |
View |
| Pop-Up Banner | 400x400
Pixels | GIF, JPEG, Flash,Java, HTML, DHTML | GIF, JPEG, Flash,Jave, HTML, DHTML | 15k | 20k | 400x400 | 15 sec |
View |
| Pop-Under | 400x400
Pixels | GIF, JPEG, Flash,Java, HTML, DHTML | GIF, JPEG, Flash,Jave, HTML, DHTML | 15k | 20k | 400x400 | 15 sec |
View |
| The specifications below apply to the following ad formats |
| In-Banner: where all text and graphics remain within the ad unit.
Expandable-Banner: where an ad expands beyond its original size upon user or host initiation.
Pop-Under: where an ad appears under the page being viewed in a separate browser window. |
| Animation/Looping Guidelines |
| There is no loop maximum, however total animation time for all loops combined may not exceed 15 seconds for banner ads and may not exceed 30 seconds for pop-under ads.
Ads may not contain elements exhibiting persistent rapid/flashing animation.
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| Ad Expansion Guidelines |
| Ad expansion must be user-initiated.
Ad contraction functionality must be clearly visible and accessible to the user.
The method of ad expansion and contraction must be the same (e.g. roll-over, click).
To minimize accidental ad expansion, expansion "hotspots" must be clearly identified and must comply with the following specifications:
- cannot exceed 33% of the ad space;
- if horizontal, cannot exceed 50% of the horizontal pixel length;
- if vertical, cannot exceed 50% of the vertical pixel length.
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| Pop-Under Guidelines |
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Window close functionality must be clearly visible and accessible to the user. |
| Flash Coding and click TAGs |
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Flash ads must conform to all Indiainfo Media creative specifications and guidelines in addition to the Flash-specific requirements listed below. |
| Guidelines for Flash Ads |
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A backup GIF or JPG image must be supplied.
The default 15 to maximum 18 frames per second setting should be used as a guideline.
The background color should be set by creating a bottom layer of the desired color.
The ad must be submitted in SWF format.
The ad must not prompt the user to upgrade to a newer version of the Flash player.
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| Frequency Capping |
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Frequency capping of your campaign ensures that you are always reaching new users. It allows you to control the number of times a target consumer is exposed to your ad over a specific block of time
(e.g. 12 hours, 1 day, 1 week, 1 month). Frequency capping of any internal is possible.
Our powerful technology and experienced account managers can determine the optimal frequency cap for your campaign to minimize the probability of oversaturation and optimize conversion. Typically, frequency caps range from
1 hour to 1 month. The 24 hour frequency cap is most commonly used.
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Additional customized options are made available based on the campaign.
Text links are accepted in the suggested links section across the indiainfo properties.
Exclusive emails and insert in scheduled email are available options.
Partial List of Advertisers
Ameredia
BOTW
Cross-Tab
Google
Ion Global
Mediaturf
Mindshare (WPP)
Ogilvy and Mather
Starcom
Grey Worldwide
TANA 2003
Eros Entertainment
Home India
IBM
Intel
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LG
Netflix
Photojagat.com
Prakash Bang & Sons
Tajonline
Citibank
Global Trust Bank
HDFC
HSBC
ICICI
Sendwise.com
State Bank of India
Times of money
Wells Fargo
Western Union
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India Friend Finder
Shaadi.com
Shaadikaro.com
Bharatmatrimony.com
Makemytrip.com
A1 Wireless
AT&T
Dialpad
Eshakti
Payless Dial
Raza Communications
Reliablecom
Tel3
Union Telecard
Valucom
WQN
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