|
|
Home -> Advertising on IndiaInfo.com
Online Advertising Indiainfo Advantage Indiainfo Demographics Advertising options Contact Ad-Sales
Online Advertising
Interactive. Interpersonal. Cost effective... These are but a few of the many advantages that the Internet, as an advertising medium offers. Traditional media, in today's highly competitive world, has proved to be insufficient in fulfilling advertisers' exacting standards - of efficiency and customer interaction.
The interactive Internet is the solution to the advertiser's requirements, since it is a two-way interpersonal communication medium, with key distinguishing factors of feedback and interaction in real time.
The Internet offers unlimited low cost space compared to the expense and limited capacity of traditional media and the ability to accurately measure audience usage.
Every day millions of new users spend increasing amounts of time online. And that's where the opportunity lies - for every minute spent online is an advertising opportunity for any marketer.
Online Media
Online advertising has now emerged as a critical component of any media plan as it delivers numerous powerful benefits.
Why Online Advertising Delivers Superior Value
| |
Online |
TV |
Radio |
Print |
| Scale of Reach |
* * * * * |
* * * |
* |
* * |
| Demographic |
* * * * * |
* * |
* * |
* * * |
| Targeting |
* * * * * |
x |
x |
* |
| Tracking |
* * * * * |
x |
x |
x |
| Lead Generation |
* * * * * |
x |
x |
x |
| Direct Sales |
* * * * * |
x |
x |
x |
| Rich Media |
* * * * * |
* * * * |
x |
x |
| CPM Rates |
* * * * * |
* * * |
* * * |
* |
|
Benefits of online media:
- greater reach,
- educated and affluent audience,
- precision targeting,
- real-time tracking,
- rich media branding,
- lead generation and
- direct sales.
Advertisers, both small and large are allocating increasingly bigger fractions of their advertising budgets to online advertising.
|
|
