What is a pageview/ impression?
Advertising impressions are sold based on pageviews or impressions. An ad pageview is counted when Indiainfo.com serves the page on which an ad is scheduled to a user. We use this metric since it is not possible for Indiainfo.com to track ad impressions from cached images that are on a user's computer or ad impressions from services that cache the Indiainfo.com site. Such impressions would be over and above the ads served by Indiainfo.com.
What is the click rate of the banner advertising program?
The click rate is dependent on many variables, including type of company, brand recognition, product, product offering, the ad banner creativeness itself, and the freshness of the ad banner.
Our presently running campaigns are having a click rate of 2.67%, while the global ad click rate average is 0.5%.
What size should my banner ad be?
234 X 30 pixels. The total file size must be under 5k, and if there is animation, it should run for less than 3 seconds.
Can I advertise on the home page of Indiainfo.com?
Yes. The home page is available in increments of one-month period. A home page promotion needs to offer users the opportunity to win prizes up to the value of $ 300. Our experience shows that this is integral to a quality campaign.
What are your rates?
There are two ways to advertise on Indiainfo.com, each with a different pricing plan.
For a standard size of 234 X 30 pixels, the following rates apply.
1) You can buy banner adverts on a 'per thousand impressions' basis. The standard rate for a banner advert on Indiainfo.com is $ 10 per thousand impressions (i.e. $ 10 will ensure that your advert is viewed on one thousand different occasions). Its equivalent in Rupees will also be accepted.
Does Indiainfo.com provide creative services like banner ad design?
Yes, but we charge extra for creation of banner ad designs.
What is the turn-around time for new creative executions to be posted?
Yes. Contact sales department representative for details.
How can I find out more?
Contact advertise@team.indiainfo.com for more details, or ask for an advertising pack to be sent to you.
Where do I find current Indiainfo.com advertising information online
advertise@team.indiainfo.com
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